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Learn What Works with A/B Testing

Every marketer is after greater quality leads and more conversions. But what if you could get a real-time look at how your marketing content is performing and do an immediate course correction to tip the scales in your favor? A/B Testing makes it possible.

A/B Testing (also called split testing) provides actionable data insights by comparing two versions to see which one performs better. For instance, you could compare two web pages by putting them in front of similar visitors at the same time - and the better performer wins. It's a simple way to learn what works and can help you optimize ROI on your existing traffic. Implementing A/B testing could also have a profound effect on your bottom line. According to Steelhouse, "Using correct targeting and testing methods can increase conversion rates up to 300 percent."

4 Elements to Test on Your Landing Page
1. Placement of your call to action
Above the fold isn't always the best solution
2. Button copy

The words on a CTA button are its most important feature. CTAs should be:

  • Visually striking with content that compels you to click the offer
  • Brief: A couple of words is best, no more than five is ideal
  • Action-oriented: Begin with a verb like "Download" or "Register"
3. Button color
Color can impact the way a user reacts to a button. Be sure to test out different button colors.
Green

The easiest color for the eyes to process. Associated with wealth.

Blue

Associated with trust and security. Often used in banks and businesses.

Orange

Creates an aggressive call to action: subscribe, buy, or sell.

4. Form fields
Short forms outperform long forms.
Short Form (5 fields)

Conversion: 13.4%

Cost per: $31.24

Medium Form (7 fields)

Conversion: 12.0%

Cost per: $34.94

Long Form (9 fields)

Conversion: 10.0%

Cost per: $41.90

A/B Testing is a great method to improve your campaign results but it not the only way to fine tune your marketing efforts. Click the link below to learn more about other ways MarketNet can help you.

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